An educational campaign on Reproductive rights, health, accessibility and advocacy.
Social Impact, Systems Thinking, Inclusion, Shared Value, User Experience
Reproductive Justice is a campaign that works to provide education, advocacy, and support on health and rights for an intersectional approach to reproduction. The main aspect of the campaign serves as building curriculums from a field of experts in the field of Reproductive and Sexual health to give individuals the tools needed to be healthy. The main curriculum, named “Reproductive Justice '' is a packaged curriculum for educational institutions to purchase, be trained, and teach.
The course, “Reproductive Justice” is targeted towards individuals ages 18-24 who may have not received a comprehensive and inclusive education in their primary schooling years and are interested in learning more about their own reproductive justice.
Once educational institutions purchase the course, Reproductive Justice, students are then able to take the course for free, utilizing schools to give access to information that has otherwise been undervalued.
Only 29 states have laws that mandate sex education in the United States. Even in those states, however, there’s no guarantee that the sex education provided is of high quality, or covers the topics young people need to learn about to stay healthy as Lawmakers in state houses are the ones making decisions on what is and what isn’t taught under school-based education.
Based on these statistics, I sought out to leverage a point in the education system after individuals have exited the K-12 schooling system in the United States. Prior to testing the course, my research was very much focused on the people who this course would be designed for, and therefore my research was rooted in consumer insights looking towards helping individuals receive information that they had otherwise been anxious or nervous about.
My final leverage point in the system of reproductive justice ultimately was in the insight that individuals felt a lack of access in receiving education and information that was comprehensive, inclusive, and personalized to their own lives.
To exemplify proof of concept for the educational campaign, Reproductive Justice, I ran an hour-long course rooted in medically accurate research that was brought to a group of individuals aged 18-24. The lesson plan was designed to have an interactive and educational balance with participants varying in gender and sexual identities to speak openly and freely about conversations regarding sexual and reproductive health. The course was delivered through zoom, however, was designed to be taught both in person and online as a hybrid model to ensure each individual who is interested has access in the capacity that may be available.