A UI/UX experience for making customized candycars
Alex Seyoung Lim
Seungjun Jay Kim
Candylab Toys can offer a customization feature that allows customers to create their own unique car designs. By drawing inspiration from other companies and considering cost, demand, and intellectual property concerns, Candylab can differentiate themselves from other toy car companies and potentially attract a new audience.
See the project video:
There were multiple challenges when we were designing the bespoke experience. Our initial idea was to have an artisan who hand paints custom orders using base models of racers or classics. Our question was how far we could go with designing the bespoke experience and thinking about feasibility. Having custom decals, patterns, or images painted onto the vehicle is an unlimited bespoke experience, but also very complicated and would require an in-house artist or designer to fulfill orders. Our job was to embrace and really overcome all these questions and obstacles that came up while we brainstorm for Candylab's bespoke experience.
We reached our conclusion by creating a new UI/UX design under the webpage, incorporating initial castor sets Candylab already has, and utilizing that within our design process. We also touched upon Candylab's social media marketing, and potential way to be effective in marketing sector through using instagram and email promotions. In terms of future steps, we also suggested to extend the candylab bespoke experience to Americana line (Racers, Classics, and Off-Roaders) and taking bespoke services to a higher level, through which a customer could demand more specific designs.