Designers
Designers
Designers
Better Waze
Better Waze leverages the power of AI to reroute global sporting events for a more sustainable
Designers
Sabine Borthwick
Key Words
SUMMARY
Better Ways is an AI logistics company whose mission is to reduce CO2 emissions from global sporting events. We developed smart routing software that optimizes transportation, cutting down the carbon footprint. Partnering with DHL, making sports more sustainable. Our research and concept testing validated the market's need and the effectiveness of our solution, demonstrated in Formula One. Our company transforms major environmental issues to a new opportunity for sustainable transformation.
challenge
Better Waze’s key stakeholders identified the need for efficient and eco-friendly routing of global sporting events. This need arises from the current inefficiencies in routing that lead to high CO2 emissions. The gap lies in the lack of a solution that optimizes this process, which is where Better Ways comes in. Through leveraging AI logistical software to reduce the carbon footprint of these events, Better Waze creates a more sustainable future for sporting.
Outcome
Better Waze is an AI logistics company that optimizes the routing of global sporting events to reduce CO2 emissions. This outcome directly addresses the stakeholders needs for efficient and eco-friendly routing, fulfilling a market gap. Additionally, this success can be seen in the implementation of the work in the world of Formula One. Better Waze successfully lowered their CO2 output by 72% through logistical rerouting! Through the strategic partnerships with DHL, Better Waze is making sports more sustainable and contributing to the fight against climate change and extend the longevity of sports.
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