Helena Seo

Build Your Cabinet

Build Your Cabinet helps people who want to track and treat their nutritional deficiencies.

Throughout the year, I researched the dietary-supplement industry using different research methods including an interview, a co-creative workshop, a survey, and an online worksheet. During Capstone 1, I redefined the problem of people misusing dietary supplements, which could lead to potential adverse effects. I spent Capstone 2 trying to come up with a business-oriented solution through exploration and testing of three areas of opportunity: consumer behaviors, customization methods, and educational tools. All of the testing resulted in interesting, but unexpected data that guided my project. Build Your Cabinet is an all-in-one platform for expert consultations, factual information, and reviews of supplements. It aims to create healthier future generations.

Challenge

One of the biggest challenges was to create a customization method. In order to find the right product, it is essential to know consumers' nutritional deficiencies. I explored the questionnare/survey method to test, but it did not provide sufficient information to find out whether someone has deficiencies or not. I had to look for different ways to collect data by expanding the existing questionnaires, and partnering with home-testing-kit companies so that information about deficiencies can be clear and accurate for customers. Also, Covid-19 made in-person testing almost impossible. I had to plan out new ways to test using online tools, including distributing worksheets to online communities.

Parsons School of Design has offered students innovative approaches to education since its founding in 1896.  Today we’re the only American art and design school within a comprehensive university, The New School, which also houses a rigorous liberal arts college and a progressive performing arts school. Our undergraduate and graduate programs, offered through Parsons’ five schools, immerse students in focused training, interdisciplinary inquiry, and practice-based collaborative learning. Here creators and scholars master established art and design fields and advance emerging ones while studying a range of university disciplines.

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