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TBD: Fairness in Limited Edition Release

Fair Opportunity in Exclusive Edition Product

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Designers 

 

Yoosung Chang

Key Words

 

Design, Ethics, Equity, Social Impact, Social Justice

SUMMARY
 

I found a problem in the fashion industry where the retailers were selling limited editions to select "groups of customers" and selling to resellers before public release. I came up with the concept, TBD, a retailer rating platform where consumers can share their feedback on retail shops, and retailers can receive feedback to enhance customer experience, as the possible solution to the issue. I strived to achieve two main goals with my website. Encourage a positive synergy between consumers and retailers by providing and receiving feedback, providing the public with transparent perspective from past consumers.



challenge 
 

The biggest challenge was gathering information from the retailers about the release strategy and process from retailers. During this process, I contacted several people working at retailers and asked them to provide their retailers’ release strategy, but most declined because they could get in trouble. I offered them for anonymous interview and received information.



Outcome
 

TBD, a retailer rating platform where consumers can share their feedback on retail shops, and retailers can receive feedback to enhance customer experience.Through my concept I want to bring more awareness to our society today that there are still practices that serve consumers a bad hand. Not only is this an issue with the fashion industry, but it is also an issue that can be easily spotted in our everyday lives. I hope to bring the issue to the light with my review platform, TBD.

MEET THE Designers:
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Yoosung Chang

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