Targeting an exclusive audience with limited social networking resources was the biggest barrier in this project. To overcome it, not only creative and accurate marketing strategies but also the right value creation were essential in our event. While conducting interviews with IT directors and sustainability executives, they showed their interest in a creative, exuberant, and donation-based social networking approach. Social networking is one of the human interactions, and it seems that our target audience desires to be more casual and natural at a social networking event. Furthermore, another opportunity was found from a distinct circumstance of the sustainability industry. Our target audience values camaraderie as they consider themselves sustainability activists. With this intimate environment, Ombligo has a strategic advantage as an authentic sustainability activist company. Based on those findings, our team focused on developing event details and creative marketing concepts that touch our target audience’s mind.