Designers
Designers
Designers
Badgé
Badgé is an application that integrates hardware to track their products.
Designers
Ryo Tamura
Key Words
SUMMARY
In a world where counterfeit sales may exceed $4.5 trillion annually, damaging retail and luxury brands the most, I’m personally compelled to address this challenge due to my background in the resell business and technology. My journey began with strolls down New York's Canal Street, a hub for counterfeit goods, sparking my curiosity about consumer reactions to inadvertently buying and selling these items. Through my project, I've explored technologies and strategies to help companies authenticate products and educate consumers. This not only protects brand integrity but also fortifies consumer trust, making it a critical endeavor in today’s global market.
challenge
I identified critical needs in fashion and resale markets, focusing on opportunities for blockchain. In the $1.4 billion rental market, blockchain enhances trust and efficiency. The $177 billion resale market benefits from authenticated histories, boosting buyer confidence. Blockchain also revolutionizes customer programs by adding security and interactivity, and its immutable nature simplifies insurance and warranty management. Furthermore, it serves as a key tool in counterfeit prevention and improves recall management efficiency. These opportunities are driven by direct industry insights and personal observations.
Outcome
The project evolved into a blockchain-based prototype that integrates NFC technology to authenticate products effectively from the supply chain's start. This solution addresses the critical need for transparency and reliability in product verification within the fashion industry. By choosing NFC over RFID, the prototype leverages the widespread use of smartphones, enhancing consumer interaction and convenience. This approach not only tackles the gap in authenticating tangible products but also ensures ethical practices and compliance with regulations, making product authenticity a reliable standard.
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