Designers
Designers
Designers
Ink & Thread
The ultimate and smoothly designed TURNKEY SOLUTION given to student designers in TNS
Designers
Chase Capito
Key Words
Susie Yan
Genevieve Zhou
SUMMARY
Our project, Ink & Thread, began with the goal of revitalizing the merchandise at The New Store by leveraging the exceptional digital art created by The New School's (TNS) community. By featuring these designs, we provide student artists with a platform to showcase their talent. Our turnkey solution covers all aspects of merchandising—from design selection to mass production and sales. Each semester, we evaluate and refine our process to ensure The New Store remains a beacon of creativity and talent, mirroring the vibrant spirit of TNS.
challenge
As a premier institution renowned for nurturing exceptional design talent, The New School (TNS) boasts a community rich in creativity and innovation. However, the merchandise sold at The New Store has often been criticized for its uninspiring and lackluster designs, which do not reflect the vibrant spirit and unique artistic capabilities of TNS. Recognizing the potential for significant enhancement, there is ample opportunity to boost sales and foster community engagement by revitalizing The New Store’s offerings with designs that truly celebrate and embody the essence of The New School.
Outcome
Our project culminated in a robust turnkey solution for The New Store, complete with a detailed system guide—flowcharts, design upload criteria, evaluation guidelines, manufacturer contacts, marketing strategies, and sales data analysis. Designed for sustainability and adaptability, this system not only showcases student creativity but also enhances profitability. Its flexibility allows for implementation in various contexts, promising ongoing creative exhibitions and revenue growth each semester.
MEET THE Designers:
Chase Capito
Susie Yan
Genevieve Zhou