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Building & Belonging Social Hub

An approach to reducing loneliness and building connections in college students.

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Designers 
 

Natalie Aracena

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SUMMARY
 

Many college students struggle to connect in fast-paced urban environments. To address this, I developed the Pop-Up Social Pods—temporary themed spaces designed to foster engagement around shared interests. By creating inviting settings, these pods encouraged informal interactions and spontaneous relationships. Through feedback, I discovered that these environments significantly eased social barriers, allowing students to feel supported and form meaningful relationships. This project matters because it cultivates a sense of community and belonging, promoting well-being during the college journey, ultimately enriching the student experience.

challenge 
 

Students in busy urban environments often feel lonely and struggle to integrate into social groups due to a lack of accessible social spaces. They face pressure to fit in while balancing academic success, which makes relationship-building challenging. Creating inclusive, relaxed areas can foster genuine connections without the stress of formal networking. By bridging digital and in-person interactions, online ties can transform into meaningful relationships. Designing cozy, themed environments can further support authentic connections in a low-pressure setting, addressing the needs of students navigating fast-paced urban lifestyles.

Outcome
 

The pop up social hubs are strategically designed to bring students together in a relaxed, low-pressure environment. It includes key features such as cozy, welcoming areas set up on campus or nearby locations, offering rotating themes(study lounge, music & art jam, gaming areas). Casual drop in format for spontaneous ongoing interactions. Digital support & engagement through social media platforms for event updates and full potential reach. Student feedback revealed the concept feels fresh and relevant with full potential to transform student connections by making it less intimidating to approach and meet new people.

MEET THE Designers:
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Natalie Aracena

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