SUMMARY
A 365 marketing campaign centered around the slogan "Don't Worry, It's Heller," targeting all Heller sales touch points, focusing on the new Worry Free technology. The campaign features simple, impactful digital and social media activations, alongside a physical activation that directly brings Heller products and innovative solutions to the public. This strategy is designed to have lasting impact, creating a foundation for ongoing engagement and continued growth well beyond the initial project.
challenge
This project involved creating low-budget marketing strategies with high engagement while addressing public skepticism about plastic as a sustainable material. A key challenge was shifting negative perceptions through strategic messaging. We also identified stakeholder gaps, such as an undefined target demographic, which limited effective communication. Additionally, the reliance on traditional marketing tactics instead of data-driven strategies revealed a need for better audience insights, segmentation, and evidence-based decision-making to improve overall impact and guide future efforts.
Outcome
Our project took the form of cohesive digital and physical activations designed to reach our target audience across multiple channels. To address low customer engagement and brand saturation, we focused on experiential touchpoints that brought the brand directly to the consumer. By highlighting the product’s “wow” factors in real-world settings, we created memorable interactions that sparked interest and addressed stakeholder needs for visibility, relevance, and deeper customer connection within a crowded market.
MEET THE Designers:
Dottie Davis
Vaughn Doré
Isabella Vallone