To the Parsons
Check out our Spring 2023 Symposium!
The BBA Strategic Design and Management program prepares a new generation of industry leaders for entrepreneurial and management positions in which they can apply leading theories in design and innovation. Taught by leading industry specialists, our interdisciplinary program examines the essentials of design-led research, strategy, and systems thinking. Courses introduce our students to branding, product and service development, innovation, law, finance, ethics, value alignment, and sustainability. The BBA program’s interconnected approach to design and business furthers creative innovation to challenge the status quo and to engage in the NYC and global communities.