
The Capstone Experience
The BBA Senior Capstone is the culminating moment of their undergraduate experience. Students learn how to match design thinking to design doing, to think both logically and associatively, and to be critical and deliberate in how they choose to respond to today’s challenges and opportunities.
Students demonstrate their design mastery and business acumen via two semester-long intensive projects: an independent project of their choice and a collaborative project in response to a real-world client brief from an external partner.
Both projects require that students leverage everything they’ve learned during their time at Parsons — design-led research, finance, brand management, team dynamics, systems-thinking, business strategy, and more — to discover, define, develop, and deliver products, services, and experiences that respond meaningfully to the real needs of real people.
EXTERNAL PARTNERS
The Fall 2025 and Spring 2026 graduating cohorts worked responded to real-world creative briefs from the following external partners:
1stDibs, Community League of the Heights (CLOTH), Fashion Revolution: Pakistan, Fidelity, Grubhub, Mikata Health, Modern Outlet, Paloma St. James, Richard Sachs Cycles, Sanofi, Speranza Human Compassion Project, Topper, Tricycle: The Buddhist Review, Trinidad Wiseman, as well as innovators in the audio experience sector.
















































































































































































