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The Capstone Experience 
 

The BBA Senior Capstone is the culminating moment of their undergraduate experience. Students learn how to match design thinking to design doing, to think both logically and associatively, and to be critical and deliberate in how they choose to respond to today’s challenges and opportunities.

 

Students demonstrate their design mastery and business acumen via two semester-long intensive projects: an independent project of their choice and a collaborative project in response to a real-world client brief from an external partner. 

 

Both projects require that students leverage everything they’ve learned during their time at Parsons — design-led research, finance, brand management, team dynamics, systems-thinking, business strategy, and more — to discover, define, develop, and deliver products, services, and experiences that respond meaningfully to the real needs of real people.

EXTERNAL PARTNERS

The Fall 2025 and Spring 2026 graduating cohorts worked responded to real-world creative briefs from the following external partners: 

 

1stDibs, Community League of the Heights (CLOTH), Fashion Revolution: Pakistan, Fidelity, Grubhub, Mikata Health, Modern Outlet, Paloma St. James, Richard Sachs Cycles, Sanofi, Speranza Human Compassion Project, Topper, Tricycle: The Buddhist Review, Trinidad Wiseman, as well as innovators in the audio experience sector.

KEYWORDS
All Student Projects
 
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ArtLinked

Fani Palli

A trust-based platform helping emerging artists gain recognition beyond traditional validation. Where Recognition Starts.

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Komun Collective

Anna Léonie Ritvay

A gallery concept reconnecting design industries and bringing agency back to designers.

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R’trilure

Jietong Fan

Retreat, Reflect and Restart from your Entrepreneurial Failure

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Women In Fashion Business

Makena Kumfert

We are missing lucrative leadership in the fashion industry and the answer is: we need more women.

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SoundNest

Makena Kumfert, Yara Liora Chammah, Renee Zhang

A playful audio memory tool that sparks intergenerational connection and reduces loneliness.

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TimeSphere

Sophia Pal, Allegra Giardinia Mantellassi, Kailin Li

A trusted audio platform for learning and lifelong curiosity

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ARC

Ava DeKeyser

A unified hub that synchronizes every element of a fashion show in real time

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The Art of the Disruptive Experience

Farrah Wohlford

Discipline as Social Architecture

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Belonging by Design

Izzy Anthony

A sensory prototype for presence

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Beyond The Curl

Alexandrea Benedict

Transforming how textured-hair consumers discover, understand, and care for their hair

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Casa Oleana

Ana Doumet Hanze

Celebrating Latin American Art With Intention

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The Coffee Playlab

Nanda Catalina Sanchez Avella

A simple, human way to make our daily coffee clearer, calmer, and more confident.

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The Common Ground Retreat

Ashley Campion

A restorative equine retreat for nervous-system healing and human connection.

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De-Role Assistant

Valentina Alvarado

A safe AI tool helping drama students de-role with grounding and reflection

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Drink_TONIQ

Simone Hart

Drink_Toniq. Made for people who want to feel good– during and after the night out.

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Feeding Dignity

Isis Hartfield Edwards

Reimagining food budgeting as an act of dignity, creativity, and care.

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FITR

Yicheng Wu

A personalized fit ecosystem for the future of e-commerce.

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Framework

Ana Shih

Connecting emerging artists with hospitality spaces through curated, accessible art experiences

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Get Addicted to Life

Caitlyn Gruber

Set your intention at the push of a button.

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Grandstand to Grid

Yasmin Pang

Creating Space for Women in Formula 1

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Hearing Aid Jewelry

Mabel Green

Challenging Hearing-Aid Stigma Through Jewelry Design

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Human Retail

Brianna He

The Future of Retail Environments in an Age of Declining Social Wellness

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Inframe

Olivia Meyer

AI-powered furniture style discovery platform

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LINKIE

Xiaoyu (Drizzle) Zhong

A playful and educational blind box aimed to make culture playful and easy to understand

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The Living Orchestra Project

Zoe Wang

A place-based art education system reconnecting rural students to creativity, identity, and nature.

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Mars Media

Maggie Dualan

Encyclopedia of design, culture, and resilience

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Minaro

Romina Arjomandi

Building Emotional Luxury Through Storytelling and Intentional Brand Identity

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MORE VOICE PLEASE

Donggil Lee

Bridging Emerging Artists and the Public Through Art & Fashion

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Na Kanaka O Kilauea

Sophie Carswell

Community Development in Kilauea Kauai

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New York Hunting Club

Lucy Fazenbaker

To fight our over commodification of food and clothes, I want to bring hunting to NYC.

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OurStory

Bella Corbin

Encouraging empathy, dialogue, and early cultural identity development through shared storytelling

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Parsons Student Catalogue

David Mattos

A living catalogue for Parsons students to document, share, and evolve their creative practice

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Preko Granice

Diana Lucic

A Therapeutic Card Game for the Ex-Yugoslav Diaspora

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PULSO

Adriana Vasquez Martinez

A modern activewear brand redefining Mexican identity through design and movement

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Qi Studio

Helen Liu

Where traditional healing meets modern living.

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Reimagining Accessible Wellness

Margaux Sorenson

Making holistic healing transparent, affordable, and culturally grounded for a new generation.

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Roadtrips & National Parks

Ben Stedman

Addressing the modern problems of our National Park System.

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Scaling Roma Futures

Jarmila Skáre

Building stronger futures by scaling high-quality education for Roma children across Hungary.

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SmilePatch

Heloise Kim

Scent-based emotional stickers system that support children and connect families

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Stilo Agency

Anshika Loomba

Building brands that look as good as they taste.

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SWASH

Erin Chang

A public handwashing system designed for the pace of city life

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Trinket Museum

Odelyn Nethania

A museum that preserves and reimagines the value of collectibles.

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The Unseen Dance in Lima

Dominique De Romaña Ledgard

Exploring visibility and access to labor opportunities for professional dancers in Lima, Perú

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Wright Props

Sage McDonald

A solution to the broken process of acquiring props for film

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1st Finds

Priya Quinn, Zoë Claywell, Elissa Dziersk

Accessible luxury, curated for the emerging collector

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CATALYST for Sanofi

Alifia Bandukwala, Jarmila Skare, Maanya Lakhiani

Know what your AI is doing for you.

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ConnecTag

Victoria Lemou, Sam Lowry, Fani Palli

A retail design that highlights artisan products as gateways for craft, trust, and connection.

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The Empathy Project

Hannah Weiler, Elizabeth Carlson, Kayla Jones

Helping educators notice signs and teach them how to take confident actions.

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Fidelity Sprout

Sierra Kim-Tran, Natasha Ho

A Fidelity sub-brand offering investing and financial literacy for kids as early as 10 years old.

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Gamify with Grubhub

Jaja Riley, Liam Talasnik, Alicia Liu, Isis Hartfield-Edwards

Discover your unique palate with personalized in app-features: Bite Swipes, Passport, and Wrapped

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Grubhub SmartPlan

David Mattos, Zoe Wang, Ane Saenz de Buruaga Del Castillo, Sage McDonald

Helping Students Plan Smarter, Spend Less, and Eat Better

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Health on Your Terms

Marina Hollyer, Phoebe Henderson, William Harris

Fast, convenient healthcare tailored to busy, on-the-go lives

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The Landing

Chulpan Mirgalimova, Yasmin Pang, Donggil Lee

A platform helping youth aging out of foster care secure housing before critical deadlines.

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Nishaan

Valentina Alvarado, Ana Doumet, Justine Bohtlingk

Turning artisan storytelling into collectible objects that create real cultural and economic value.

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Richard Sachs In a Fishbowl

Norma Tawil, Tanzie Mancini, Leah Mordkowitz

Replicating a bike-making studio in Madison Square Park to shape a more curious, connected world

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The Seller's Atelier

Anna Yim, Ben Stedman, Lily Lawson

Transforming a transactional storefront into a personalized, taste-driven experience.

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StartSwift

Kate Millar, Maria Pawelka, Xinyi Xu

Our digital experience gives guided support for individuals looking to start a business.

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ToolLabs

Bella Corbin, Della Dragon, Sanya Sharma, Bahar Karaca

An Ecosystem of Change

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TRUSTLAYER

Lea Sung, Liu Helen, Xiaoyu Zhong

Real-time AI assistant to support your everyday workflow

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Axis

Maximilian Wing Kin Chu

Designing Between Vision & Reality

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Moodmate

Kailin Li

Moodmate helps users deal with negative emotions and build healthier habits.

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The Conscious Crafter

Lillie Munizich

Creating collaborative networks of artists and crafters

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Motion for Paloma St James

Selina Kuo, Kir Liang, Junwei Shen

A modular fashion system and digital experience designed to be understood, customized, and shared across generations.

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The Sachs Box

Lidia Sarmiento Arguelles, Zoey Zhao, Maya Parsons

A limited-edition box, made for collectors.

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Topper Everywhere

Aiza Tahir, Faith Bolden, Camille Brown

A design system that evolves with the rhythm of modern life

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Archive

Amaris Kim

Preserving the stories, values, and wishes that shape a life beyond goodbye.

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Astra House

Kayce Shin

Sparking a New Generation of Girls Who Love to Read

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Folded In Between

Natalie Benson

An exploration on what is revealed through letters, journals, CDs in an increasingly digital world.

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Brilliance

Tori Burch

Educating Consumers on the Ethics Behind Lab-Grown and Natural Diamonds

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Circl

Phoebe Henderson

A digital platform that helps boosts entrepreneurs credibility through local connections.

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Collective Monthly

Mia Ricanati

A Way to Disconnect While Staying Connected

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CommonRoom

Lea Sung

a shared digital hub where people can easily discover, join, and build interest-based communities

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Design to Buy

Maria Beatriz Kuehnrich Rodrigues

Reimagining Persuasion for Young Consumers

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embody

Takouhi Asdorian

Adaptive Fashion for Invisible Chronic Conditions

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Fieldday

Joie Hahs

A curated platform that makes nature-based day retreats simple, clear, and accessible.

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Folk Art on the Move

Alifia Bandukwala

A Traveling Art Studio

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From Wandering To Belonging

Dhwani Goyal

Reimagining the city as a campus built on belonging and collaboration

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Get Casted now!

Giulia Schrappe

An inclusive app uniting all creatives and clients for seamless casting and collaboration.

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Harès

William Harris

Harès is built to be your constant in a world full of change

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Her Circle

Ane Saenz de Buruaga

An integrated legal, emotional, and community support platform for women navigating divorce in Spain

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The Human-Scale Grip Lab

Maria Pawelka

Turning real human data into the foundations of fitness equipment design.

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Inner Arcana

Amelia Neal

Make Your Own Tarot

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L O O M

Victoria Lemou

Reweaving the Connection Between Artisans and Designers

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Local Wardrobe

Sasha Ayala

A Google Chrome extension that helps Gen Z consumers discover and support local fashion retailers

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Meet Me Halfway

Natasha Ho

Nata helps immigrant parents and kids understand each other through tiny daily reflections.

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Moda Fund

Kennedi Murray

A platform that connects emerging fashion designers with the capital they need to grow

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MyFinance

Julia Roquete

Designing for financial literacy and confidence among young adults.

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The New Age of Cultural Transmission

Amy Nguyen

Interactive digital archive weaving together collected cultural practices of Southeast/East Asia

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Notes on Finding Your People

Lillian Darling Beckman

A quiet, pocket-sized tool for understanding your needs and finding your people.

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Packages of Desire

Amelia Su

The beauty in Beauty Packaging

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PausePod

Justine Bohtlingk

Relax and Reset through Music

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Project North Star

Sophie Ratto

Brazilian Jiu-Jitsu based peer mentorship network for first responders’ wellness

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Punct

Elissa Dziersk

The physical manifestation of personal memory.

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The Real Neighbor Guide to The Lower East Side

Della Dragon

A Resource Guide to help get transplants in LES positively involved in their communities.

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Ripoli

Piergiorgio Piccioni

Furniture that feels ethical, personal and beautifully crafted

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Rouva

Maanya Lakhiani

Intentional, modern jewelry that connects generations and carries heritage and memory

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SCENE

Mary Bace

Exploring how dress and perception influence belonging in New York hospitality spaces.

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Spot

Liam Bourgeois Talasnik

The Future Of Aging

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Stitching the Gap

Elijah Levit

Revitalizing Mending in the American Zeitgeist

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Tea W. Iroh

Esther Deng

A late night tea house designed for real connection and creativity

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TrustTail

Xinyi (Anni) Liu

A transparency system that builds emotional trust in petfluencer fashion marketing

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The World is Your Oyster

Priya Quinn

A playful early-science journey inspired by oysters in NYC

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Your Cards, Your Story

Anna Yim

Your Pokémon is a project that reveals Pokémon cards not as commodities, but as cultural artifacts.

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Break the Silence

Kristina Bonisisio, Lucy Fazenbaker, Fiorella Michael

Educating students on healthy relationships through peer-led support and leadership.

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Champion Framework

Margaux Sorenson, Caitlyn Gruber, Sophie Ratto

Champion-led AI adoption model driving connection, clarity, and measurable workplace impact.

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Dastkar House

Diana Lucic, Tyler Farrar, Logan Cranford, Amaris Kim

A platform connecting Pakistani artisans to global buyers through onboarding and pop-up events.

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Fabric of the future

Yana Shah, Stephanie Scheuermann

Youth-led gala concept transforming fundraising through storytelling, art, and community connection.

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The Forum

Kayce Shin, Germaen Rom Nicolas, Jade Liu

A community-driven space where young investors build wealth, connection, and loyalty

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GrubCircle

Anika Morin, Lillian Darling-Beckman, Reem Alshoaibi

Turning food delivery into a shared, social decision-making experience

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Guided Living

Olivia Meyer, Renee Zhang, Romina Arjomandi

A guided living platform that turns content into structured action.

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Hikaya Studio

Sahar Dadabai, Sherifa Kanoo, Deemah Alsharif

A matchmaking platform where designers and artisans co-create ethical, story-driven fashion.

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The Language of Healthy Relationships

Lauren Min, Ava Rylee, Dominique De Romaña, Hailey Kim

Working with college students to increase awareness about violence in relationships

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Proximity By Fidelity

Sofia Kallivokas, Caitlyn Liu, Natalie Wetzel, Linda Yang

Connecting students to careers through curated events and a digital community.

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Richard Sachs, Beyond the Bicycle

Jared Arredondo, Sasha Ayala, Alexandrea Benedict

Richard Sachs expands into collectible jewelry, translating craftsmanship into wearable heirlooms.

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Smart Marketplace

Hwan Bo Choi, Brianna He, Joao Felipe De Abreu

Custom-coded, AI-powered content engine o build engagement, revisitation, and consumer certainty.

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Studio 158

Takouhi Asdorian, Marina Andrade, Izzy Anthony

Studio 158: A creative media lab where students turn digital skills into professional confidence.

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Tricycle Compass

Nanda Sanchez Avella, Erin Chang, Giulia Schrappe

A habit-forming practice companion that turns Tricycle’s archive into guided daily journeys.

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The Warehouse Open

Fiona Chen, Odelyn Nethania, Ariel (Shihua) Wang

See it. Love it. Trust it. Find the furniture, and fill it.

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Behind the Craving

Junwei Shen

Marketing's Impact on Young Diets

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Next Stop

Julie Wu

Explore the highs and lows of nomadic life through a collaborative game bridging two worlds.

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Try Now

Allegra Giardinia Mantellassi

Enhancing Digital Fashion Retail through Sensory Engagement

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RS House

Ieva Lukyte, Nadia Garsed-Barraza, Saryà Dany

Preserving Richard Sachs’s philosophy of excellence through a cultural publishing ecosystem.

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Timeless Tones

Chloe Osei-Yaw, Sanjana Srinivasan, Jietong Fan

We are a senior-centered FM station that provides daily wellbeing and cross-generational connection.

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Al Wasl Collective

Sahar Dadabai

A creative agency empowering Gulf designers to thrive worldwide

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Art Ease

Valeria Alvarez-Morphy

Making art accessible to all

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Beauty Purify

Chulpan Mirgalimova

A guided at-home recycling experience for beauty product packaging

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Between Human and Machine

Shihua (Ariel) Wang

Exploring how creatives define authenticity and authorship in an AI-driven world

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CakeNow

Yoonseong Kwon

Custom cakes designed and delivered within an hour for NYC’s digital lifestyle.

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Closing the Confidence Gap

Sam Lowry

A unisex beauty brand designed to boost confidence and break the stigma around men wearing makeup.

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Comfort Living

Kate Millar

Housing Support for Unpaid Fashion Interns

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Crafting Memory with CONNIE

Christella Santiago

A Craft-Based Platform to Spark Joy and Memory for People with Alzheimer’s

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Digital Product Passport

Tanzie Mancini

How digital product passports create value and authenticity in luxury supply chains

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Enhancing Early Fresh-Produce Systems

Bahar Karaca

A shared cold-storage model supporting small farmers in the early life of fresh produce

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First TikTok Shop Purchase?

Yicheng Wu

Designing a trust and protection system for TikTok Shop’s first-time U.S. buyers.

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Forme Wellness

Maia Gallagher

A wellness space helping young women rebuild confidence and real connection beyond curated content.

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Furniture Reimagined

Charlie Musser

redesign, repair, and rethink furniture for a sustainable future

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Glass Slipper

Sierra Kim-Tran

A Design Research Approach to Scaling Orthopedic Preventive Care

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Healing Looks Good on You

Sherifa Kanoo

A modern visual design book reviving traditional Middle Eastern healing.

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Hostile Design

Anika Morin

Provocative interventions that expose and challenge anti-homeless architecture in New York City

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imPRFCT STUDIO

Zoë Claywell

A psychology-driven creative workspace that helps designers break free from perfectionism.

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INTERMISSION

Miracle Fan

A LIVING PLATFORM FOR INDEPENDENT CREATIVES

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Lightbox - Disaster aid kit

Sena Demir

A portable recovery kit supporting survivors beyond emergency response.

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Make Trust Your Edge

Tess Burke

Measure your brand’s trust with consumers and uncover how to build stronger loyalty.

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Merchants

Sofia Kallivokas

Unpacking the ties between identity, desire, and the act of shopping.

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Money On The Way

Tyler Farrar

Empowering Young People With Financial Literacy Through Culturally Relevant Education

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N.e.T

Jade Liu

A unified space for gig access, networking, and visibility in the editorial fashion industry

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New Rules

Alicia Liu

Redefining Playfulness in Adulthood

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Nowhere to Go

Mae Wilson

A Nightlife Weekend Newsletter

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The Parlor

Christy Lee

The inconsistency of workflow and pay in the styling industry

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PawSapiens

Sanya Sharma

All your pet care, all-in-one app.

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psst... gently together...

Fiona Chen

Tools and rituals that help students feel less alone in shared study spaces.

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PYN Leather

Hannah McGill

PYN Leather is a regenerative pineapple leather based leather goods brand.

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Reflekt Kit

Sienna Young

A protestor care kit with tactile, malleable, and transformable safety tools

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Ritual Retail

Caitlyn Liu

Retail redesigned through ritual, hospitality, and the choreography of feeling.

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Saccharine Citizens

KameaLyn Sadeski

A baking program empowering inmates and fueling community care in Chinatown.

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See Saudi Like a Local

Reem Alshoaibi

A community-built travel guide sharing Saudi through real stories and local voices.

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Spotify Play

Lily Lawson

Bringing visual storytelling back into the way we listen and scroll.

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Storyform

Vilija Kuzmickas

A multi-archetype reading platform redefining how people engage with digital articles.

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Too Fast to Last

Marina Hollyer

Studying the rapid speed at which micro-trends spread, their consequences, and who is impacted

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UGLIES Magazine

Jaja Riley

Exploring the power of process

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WrapUp

Yana Shah

It is a platform designed to strengthen roommate relationships through small acts of care.

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The 1stDibs Match

Mia Ricanati, Maia Gallagher, Mae Wilson

Luxury Has Always Had a Next Generation

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Bringing Down The Opacity

Kadin Friedman, Elijah Levit, Miracle Fan

A patient portal that improves data quality, reduces malpractice risks, and eliminates biases.

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Clarity by Mikata

Esther Deng, Ava Dekeyser, Christy Lee

A clarity driven platform turning patient misunderstanding into actionable healthcare insight

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Designing for Trust

Salma Alihodzic, Ellie Walborksy

A bilingual BID transparency toolkit for Washington Heights merchants and property owners.

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Fidelity Continuum

Julia Roquete, Sena Demir, Vilija Kuzmickas

Multi-gen platform building trust across G1–G3, turning wealth into a shared, guided experience.

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Gamified Demo for Mikata Health

Tess Burke, Yoonseong Kwon, Aya Afsh

A gamified onboarding demo that turns trial users into engaged, confident Mikata users.

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Grubhub Budget

Anshika Loomba, Christella Santiago, KameaLyn Sadeski

Grubhub Budget helps students track spending, save on food, and stay within budget while ordering.

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Guided Pathways

Matthew Rosario, Amy Nguyen, Xinyi Liu, Haley Flounders

A smarter way to navigate immigration through personalized guidance and clarity.

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In the Hands of Masters

Kennedi Murray, Aiko Shibata, Maggie Dualan

Richard Sachs X Gen Saratani - Reframing the bicycle through craftsmanship and process

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Modern Access

Hannah McGill, Mary Bace, Leonie Ritvay

Modern Access: Turning brand relationships into revenue through sourcing and membership.

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Richard Sachs Brew

Sophie Carswell, Maria Beatriz Rodrigues, Mabel Green

The interplay between coffee and cycling through ritual and craft

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Seat of Secrets

Amanda Farabow, Farrah Wohlford, Valentina Prensena, Ashley Campion

What's Your Secret?

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Souvenir Sachs

Amelia Neal, Natalie Benson, Lily Louise Sanders

Pocket-sized archive of cycling craftsman Richard Sachs.

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Tastemaker Rebrand

Amelia Su, Dhwani Goyal, Sienna Young

A more human way to buy furniture.

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Tricycle Pathways

Valeria Alvarez-Morphy Espinosa, Sydney Wekstein, Yicheng Wu, Amiera Besecker

From archive to action—one path at a time.

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