Brand and Customer Relationships
Re-invent retail by providing brands with solutions to have direct conversations with customers.
Designers
Key Words
Xuanbo Iris Fan
SUMMARY
I chose this topic because of my personal story on unable to find a bike community who ride similar bikes. I start to think about how can brands engage better with their customers. Through research and testing, I identified my opportunity as offering services that allow consumers to co-create with brands in order to make deeper connections.
challenge
In order to test and learn from actual practice, I had to push my self to meet new people and actually run workshops. However through this process, I did reach out to one of the potential retailers that I want to have partnership with. Through communicating with the store owners and tailor-making my workshop session towards their unique values, I organized two sessions of workshop.
Outcome
I really enjoyed the moment when customers are expressing their willingness to comeback to the store again. Through testing and learning, I am more determined that I will actually run this service even when this course finishes.
MEET THE Designers:
Xuanbo Iris Fan