Embark on a Journey of Artistry and Tradition
"Turquoise Mountain workshop collaboration with hospitality for artistry and community growth."
Designers
Key Words
Yanyi Ji
Tingting Lin
Nicole Yao
SUMMARY
Turquoise Mountain workshop collaboration with hospitality aims to blend traditional craftsmanship with contemporary luxury, creating an immersive experience that celebrates cultural heritage, fosters community empowerment, and redefines the intersection of art and hospitality. Fostering sustainability by strengthening community involvement and reducing dependency on core donor base.
challenge
The main challenge is insufficient promotion channels for Turquoise Mountain to expand its consumer base, leading to a limited targeted audience, social awareness, and digital exposure rate. Therefore, we aim to diversify our promotional strategies, ensuring that our unique mission, artisanal craftsmanship, and cultural heritage reach an expanded and engaged audience.
Outcome
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MEET THE Designers:
Yanyi Ji
Tingting Lin
Nicole Yao