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Rad On the Road

Discover how Rad's coffee truck is fostering community

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Designers 

 

Jane Hou

Yuyi Yang

Key Words

 

Branding, Market Engagement, User Experience

SUMMARY
 

Our project began with a vision: to power connections. Rad coffee tour is a strategy to build engagement with the Rad customers, and also enhance brand recognition from potential e-bike customers. Traversing through cities and towns, we connected with diverse communities, demonstrating the convenience and sustainability of e-bikes. Our journey revealed an increasing demand for eco-friendly transport and local community spaces, emphasizing the potential of integrating lifestyle with mobility solutions.



challenge 
 

Initially, our strategy was partnering with local coffee shops in New York to provide a community space and secure bike parking. However, this approach met with limited interest through our surveys from New York coffee shops. Pivoting to the coffee truck concept, we faced the challenge of effectively engaging Rad's customer base and tailoring our idea to their preferences. Fortunately, we managed to gather valuable insights from Rad users via platforms like Reddit and other forums. Additionally, integrating the coffee truck design with Rad's brand values and meeting customer expectations required a careful balance of innovation and practicality.



Outcome
 

Our project's success lies in its ability to foster a strong sense of community among Rad users, creating a vibrant gathering space complemented by enhanced services like maintenance and exclusive Rad gifts. The coffee truck, adaptable to various settings, emerged as a mobile hub, reaching a diverse customer base and facilitating community connections, especially in areas without Rad's physical presence. Addressing the growing demand for sustainable urban transport and fostering local community engagement, the Rad coffee truck amplified the brand visibility and sparked conversations about the future of urban mobility.

MEET THE Designers:
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Jane Hou

Yuyi Yang

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