This project had some positive and negative sides effects during the process in general. The first challenging step in this journey was deciding on what procedure should be utilized to execute the donating process. In the beginning, I was not sure how to create a convenient way for the users to donate on the app or website. This involved research looking into different companies and business’ in the realm of donating. I decided to create an app that collects the change for the user of which it made it more friendly for the customer. I have found that most people do not like to feel pressured to donate. Using this app and it’s designed process, took away that pressure vibe by breaking the ice with fun. Another challenge was realized with deciding how to market the business and inspire people to download the app. The test trail begins with new surveys and trial and error. I decided it was important to look into my competitors and how other brands marketed their app. This information was vital as I gained the necessary knowledge on how to create an app that will evolve with success in the market. Overall, I was able to recognize and address the problems on how to market this app, create the exact technology, and finally get the message sent to the right target audience.