A creative activity book designed to bring arts education outside of the museum.
Art museums offer beautiful aesthetic experiences, knowledge, and a different sense of perspective while serving as cultural touch-points. And yet, they can also be considered inaccessible, even for those with an interest in art. This project began as an exploration into why that was, and how we could bring art outside the museum to reach that audience. The resulting activity book seeks to bring the educational and creative benefits of learning about art to wherever people are.
Challenge
The initial conception of this project was an interactive event designed to get the audience thinking about art in a new way. However, with both museum attendance and events becoming impossible as a result of COVID-19, this project needed to adapt to the current needs of the audience. It was important to still incorporate the elements that were identified through probes and interviews as important to this audience- fun, educational, social, and free- to the adapted intervention.
Outcome
The outcome of this project was Creating with the Masters, an art-based activity book that incorporates educational elements, artistic prompts, and coloring pages to encourage curiosity and learning about art history at home. The book is available as a free download on creatingwithmasters.com, and can be used digitally or printed.