A service that focuses on children's intolerances when they are not in their parents’ sight.
Even though all three of us grew up in different parts of the world, we all are extremely passionate about food. However, we all have different kinds of food intolerances, some are allergies and some of them are by choice. As people haven’t been taking the idea of different food requirements seriously enough and there is hardly any education in this space, there are often misunderstandings of these different concepts. Our aim is to create a more positive atmosphere for children with food intolerances as well as make them feel comfortable about their child’s safety when they aren’t in their sight. Therefore, our project explores the idea of ‘how might we make parents feel more comfortable when their child who has food intolerances is not in their sight’.
Challenge
The concept of cross contact and the differentiations between allergies and other dietary restrictions has not been such an integral part of our education up until now. Today, many people and restaurants always misunderstand or undermine the intensity of one’s food restrictions. This results in people creating assumptions which lead to serious consequences. While working on our project we hit a roadblock when it came to deciding our company name. We conducted many branding workshops and gathered feedback from our professor, peers, and family. After a lot of back and forth we were able to settle on SafeBites.
Outcome
This led us to an intervention where we developed a website to generate a more positive atmosphere in our society so people with and without intolerances live cohesively. Our target audience are children and their parents both, as we focused on the parent-child relationship. We offer a QR code service to the parent that has their child’s food intolerances registered. Once the QR code is scanned one can see the child’s food intolerances rather than relying on the child to convey their restrictions when they are not in the parent’s sight.