We concluded a brand awareness campaign called Amazon Ammura that would both rebrand Amazon’s beauty category and build its credibility. To kickstart this campaign, we proposed to collaborate with Huda Kattan as a Middle Eastern face to gain publicity with domestic appeal, which would be appropriate to a Saudi Arabian audience. We also considered how Amazon failed to enter the Chinese market because of a lack of exhibiting a cultural understanding, thus we wanted to include a Halal certified collaboration with Huda. This collaboration would include QR code verification so that customers can verify authentic products from counterfeit. After pitching this publicity strategy, we broke down methods of conversational marketing, user generated content, and digital marketing trends that were compatible with our Gen Z Saudi audience. For example, we included filter marketing, in store kiosks, and instagram marketing on Huda’s social media page such as livestreams.