Our project brief asked for ways in which Amazon.sa could reach more of Saudi Arabia’s Generation Z and become a more desirable e-commerce platform overall. When we initially met with the client, we were told about the struggles they had in terms of customer trust, loyalty, and infrastructure issues. With somewhat limited information and the lack of ability to conduct on-the-ground research, we poured over what we could find on the internet; studies, articles, testimonies, etc. We conducted an interview with a young, Saudi girl to verify our findings and test our theories. What we ended up building our proposal upon was; Gen Z’s massive consumption of social media, rising interest in entrepreneurial endeavors, and the desire to break from cultural norms.