We were introducing a topic to region where it was seldom spoken about; we found it difficult to detach ourselves from our biases having lived in New York City as we wanted to encourage productive conversations with people without triggering any insecurities or unwarranted defenses. We also had to analyze the local governments without actively criticizing them in a manner that would seem unsupportive or condescending. After many pivots, our intention became to perhaps "drag" companies who were making consciously unconscious decisions in their business operations until we came across a roadblock: we realized that defamation laws in the region are very strict and very unforgiving. This lead us to creating a social media page that would work as a toolkit in support of the government initiatives to promote education in the field of sustainability on a citizen level in a fun and digestible way.