Challenges come in a few different aspects. At first, it was to get first hand information and insights from the Saudi region. Researching on a market that we have never heard of and do not have connections with is challenging. After proposing the initial idea, we realized that the idea had constraints to develop and people might not buy into the idea. So the final proposal came as a derivative of our initial proposal, different subscriptions that are in trend. The idea came from customers' impression and experience. But the major challenge is how to convince Amazon SA that this proposal could be worth-it? Thinking from a corporate perspective is more difficult than curating the need from consumers.