Designers
Designers
Designers
ARTSYNC
ARTSYNC is an app that simplifies the process of being-in-the-know about the art scene in NYC.
Designers
Ellie-Paloma Bursby
Key Words
SUMMARY
Navigating NYC's vast art scene is daunting. Beyond exhibitions, institutions host diverse events like film festivals, concerts, workshops, openings, making information overload a challenge. Simplifying access to reliable information is crucial. Not only is this a struggle for existing art lovers, this poses an issue for those wishing to enter the community. As these art-centred spaces desire to reach Gen Z through social media, it can be expensive and most already rely of word of mouth marketing. Bolstering the industry’s significance among Gen Z as they mature and increase in their financial capacity benefits the art sector economically.
challenge
Through my research, I identified key stakeholder groups, including both users (comprising art enthusiasts and novices) and art spaces (encompassing museums, galleries, workshops, and studios). It became evident that users lack a streamlined method to discover information, heavily relying on social media and peer recommendations, which ultimately prove inconvenient. Analysis of user preferences and top competitors in the industry revealed six essential features missing in current offerings: whether the offering was an app, regularly updated information, map and location services, accessibility info, user-generated reviews, and community-building features.
Outcome
ARTSYNC aims to offer streamlined access to art offerings through seamless design and interface, refined search tools that create a curated feed tailored to users' interests, as well as regularly updated event information, location services, personal profiles, accessibility information, clear information on student discounts, and a blog/review space. All with the aim of fostering a community around art appreciation.
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