Designers
Designers
Designers
Base Camp.
Where Outdoors Enthusiasts Connect.
Designers
Tyler Rice
Key Words
SUMMARY
This is Base Camp, a digital magazine connecting outdoors enthusiasts on one single platform. I spent the first half of the year researching outdoor communities and realized there was a huge gap, as there was no centralized space for people who love the outdoors online.
challenge
I saw an opportunity to create a platform that gives the people of the outdoors their own space to operate without the barriers of traditional media, getting lost in social media algorithms, and to discover new voices. A big challenge was creating an authentic space that would be embraced by this hardcore community. I understood that stories were at the core of most, if not all, outdoor adventures and that is what people want to engage with.
Outcome
I wanted to build a community where anyone could share their story, join a group to have active dialogue, and be inspired by people getting after it. This platform matters because it provides anyone in the outdoor community a space to discover, learn, and share their story. Base Camp acts as a through-line for the diverse subcultures within the outdoors, uniting people for their love of adventure and the great outdoors.
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