Designers
Designers
Designers
CANDYWORLD
Forming Memories, Building Tradition, and Cultivating a Shared Experience
Designers
Raina Varga
Key Words
Kiran D'Souza
Ashna Metia
SUMMARY
With the goal to elevate Candylab Toys' market presence and enhance engagement, we delved into understanding children's interests, play habits, and parent-child dynamics. Through competitor analysis, direct engagement with kids, interviews, and prototyping, valuable insights emerged. We discovered a love among children for immersive stories, characters and creative exploration, as well as the importance of convenience for parents. Drawing from nostalgic ties to bedtime stories with our parents, we recognized their profound emotional resonance. This became the basis of our strategy, inspiring the creation of a world and products that not only entertain but allow children and parents to fall in love with Candylab and form cherished memories.
challenge
For CandyWorld, we addressed the challenge of enhancing CandyLab's product appeal for children. Through workshops, we identified a gap: the products lacked elements that resonate with young audiences. Discovering children's preference for character-driven universes and toys, we proposed creating a captivating product universe and effectively segmenting the market to target youth demographics previously overlooked by CandyLab. This strategy aims to revitalize the brand’s appeal and deepen engagement with younger consumers.
Outcome
The project showcased a strategy to increase family engagement and playtime through a bedtime story and plush toy car. This was done to address the need for more interest and long lasting connections to Candylab Toys. The product ensures that parents and kids create fond memories in relation to Candyworld by Candylab. We also created a comic based on Candyworld character cars to express how one can transition from bedtime stories to collectable cars and comics that both children and parents will enjoy together.
MEET THE Designers:
Raina Varga
Kiran D'Souza
Ashna Metia