Designers
Designers
Designers
Entre Nos Mezcal
Entre Nōs is a curated series of Mezcal designed for those who embrace life’s pleasures.
Designers
Alexa Herrera
Key Words
SUMMARY
Entre Nos Mezcal is not just a spirit; it's a journey of authenticity and cultural discovery. Originating from a passion for Mexican heritage, we embarked on a quest to create a mezcal brand that captures the true essence of Mexico. Through meticulous sourcing of organic agave and traditional production methods, we crafted unique flavor profiles that reflect the richness of Mexican culture. Our journey uncovered a demand for genuine, sustainable mezcal experiences, driving us to fill this gap in the market. Entre Nos is more than just a drink; it's a bridge connecting consumers to the soul of Mexico, one sip at a time.
challenge
Through market research and stakeholder engagement, we identified several needs, gaps, and opportunities in creating Entre Nos mezcal. Consumers sought authentic, high-quality mezcal experiences, reflecting a gap in the market for genuine products. Additionally, there was an opportunity to leverage storytelling and cultural heritage to differentiate the brand and connect with consumers on a deeper level. Environmental concerns highlighted a need for sustainable practices, presenting an opportunity to align with eco-conscious consumers. By addressing these needs and gaps, Entre Nos positioned itself as a trusted and authentic mezcal brand that resonates with consumers while capitalizing on emerging market trends.
Outcome
The project resulted in the launch of Entre Nos mezcal as a premium, authentic brand that addresses the observed needs gaps in the market. By sourcing organic agave and emphasizing natural production methods, Entre Nos meets the demand for quality, sustainable mezcal. The brand's unique flavor profiles, crafted through experimentation with agave varietals and aging methods, cater to consumers seeking distinct and complex experiences. Entre Nos' storytelling approach highlights its cultural heritage, resonating with consumers who value authenticity and tradition. Through transparent production and sourcing practices, Entre Nos builds trust with consumers, addressing the need for clarity and accountability in the mezcal industry.
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