Designers
Designers
Designers
Heller Hunt
One Heller of an experience: Discover hidden products in a scavenger hunt and win a grand prize!
Designers
Jocelyn Yijia Pan
Key Words
Yawen Wang
Angela Ni
SUMMARY
Physical interactions play a crucial role in establishing brand loyalty and trust. To connect Heller's online presence with tangible experiences, we're launching the Heller Hunt, an in-person event in NYC. Inspired by Massimo Vignelli's iconic subway map, this treasure hunt guides participants through Soho and across the city, engaging with local businesses and discovering modern design. Through the experience, the participants can interact with Heller pieces and create lasting memories.
challenge
Heller tasked us with developing a budget-friendly strategy that integrates their digital presence with tangible, in-person interactions. Understanding that furniture is best showcased through physical experiences, we launched Heller Hunt, an event that provides direct, sensory interactions with products to enhance customer understanding and appreciation. This strategy not only enhances customer insight and understanding but also attracts a broader audience beyond what the current Heller e-commerce platform can capture.
Outcome
HellerHunt will merge digital and in-person strategies to enhance product engagement and brand awareness. Using QR codes at the Heller Hunt, attendees will gain detailed product insights, which are later shared as engaging social contents, boosting engagement across their social channels. This approach not only strengthens Heller’s e-commerce presence but also fosters community growth by providing firsthand product experiences in a digital-first market.
MEET THE Designers:
Jocelyn Yijia Pan
Yawen Wang
Angela Ni