Mirch Masala

Designers

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Mirch Masala

Home in every bite

Designers

Vatsala Monga

Key Words

Amartiy Seth

SUMMARY

Imagine a bite that takes you back home, no matter where you are. That's what Mirch Masala brings to New York City's vibrant Indian community. Our meal kits are more than just food; they are a celebration of Indian heritage, designed with authenticity, nutrition, and convenience at heart. Whether you're missing the flavors of home or yearning to explore the rich tapestry of Indian cuisine, our kits offer pre-chopped ingredients, easy recipes, and step-by-step video guides that promise a seamless cooking experience, even for beginners.

challenge

We used surveys, interviews, storyboarding, and observations, we gathered data from our stakeholders, who are busy students and individuals (anyone else who wants to try it). These methods enabled us to delve deep into their daily routines and preferences. Surveys and interviews provided quantitative and qualitative insights into their needs for authenticity, convenience, affordability, cultural adaptability, and nutrition. Storyboarding helped visualise their daily challenges and ideal solutions, particularly emphasising the need for quick and healthy meal options. Observations allowed us to witness firsthand the limitations and pressures they face, underlining the importance of addressing these needs effectively.

Outcome

Our project culminated in the creation of culturally authentic, nutritious, and convenient Indian meal kits tailored for busy students. The meal kits feature pre-chopped ingredients, simple recipes, and instructional videos, ensuring a seamless cooking experience for beginners. This directly addresses the needs for convenience and ease identified through our stakeholder engagement methods—surveys, interviews, storyboarding, and observations. By pricing these kits to fit student budgets, we bridge the market gap for affordable, authentic culinary experiences, making the flavours of Indian heritage accessible to all.