Mood

Designers

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Mood

Enhancing your mood one sip at a time

Designers

Virginia Roson

Key Words

SUMMARY

Mood began as an exploration into the world of functional beverages. Inspired by the increasing demand for non-alcoholic drinks that contribute to well-being, I created a brand that helps people be in control of their mood with every sip. The beverages are carefully crafted using nootropics, adaptogens, herbs, and essential vitamins, offering unique blends designed to promote different sensations. This innovative approach provides a healthy and enjoyable alternative to traditional alcoholic beverages, meeting the needs of health-conscious consumers looking to make better choices without compromising on flavor or experience.

challenge

In a culture where alcohol dominates social settings, it was challenging to convince people that non-alcoholic beverages could offer a satisfying buzz or distinct mood-enhancing effects. Skepticism was high, with many doubting that a non-alcoholic drink could create a memorable experience or replicate the social aspects of alcohol. This indicated a gap in the market for functional beverages that could deliver mood-enhancing benefits while promoting health and wellness. Our challenge was to create a product that could meet this need and to effectively brand it in a way that would attract and engage these consumers.

Outcome

Mood took a lot of research to create a new kind of drink focused on health and well-being. Our project resulted in a unique brand that makes non-alcoholic beverages designed to help with different moods and emotions. These drinks fill a gap in the market for healthier options. Using a mix of nootropics, adaptogens, herbs, and essential vitamins, our beverages offer a subtle but enjoyable experience without alcohol. The range appeals to people who want to relax, focus, or boost their energy, giving them a way to control their mood in a healthier way.