challenge 

Fieldwork, observation, surveys, interviews, and ecosystem analysis pointed us to the following opportunities. While Heller retains high levels of product awareness, there was a noticeable gap in brand awareness. Establishing a strong digital presence for Heller is essential to connect with Gen Z, a large consumer segment with growing purchasing power. Notably, Heller's accessories are more accessible to this demographic compared to its furniture. Furthermore, Heller’s design-focused ethos could be better integrated into promotional materials. And finally, Heller’s brand identity needed to reflect its authentic, playful essence. By addressing these identified gaps and opportunities, Heller could further establish itself in the market.