SUMMARY
The Kent Collection is interested in getting into the wedding business in a few years. In the meantime, we’ve uncovered a strategy for them to get to know their target audience in a small and controlled way by hosting bachelorette parties. With 122 wedding venues listed in Kent Connecticut, we know there is a huge audience for this offering. What’s more, there are zero official bachelorette options which means The Kent Collection could own this unique niche.
challenge
Our research shows us that women are frustrated with conventional bachelorette parties. Women don’t like to spend a fortune, travel to far out destinations and miss work to get messy drunk and wear tacky matching outfits. We think The Kent Collection has a huge opportunity to reimagine the bachelorette party. Think face masks, not face plants. That’s why we’re leaning into slow travel, with as many relaxing activities as exciting ones.
Outcome
For this project, we designed a series of pre-planned packages so brides-to-be can host their ideal girls trip. We also imagined a partnership with wedding planning website, The Knot.
MEET THE Designers:
Zoe Beck
Jacob Credle
Maya Kinel