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SUMMARY
Bully is a fun, tough-love app that helps users break the cycle of mindless scrolling and stay productive. With personalized bully personas, social accountability, and productivity tracking, it turns screen-time control into a playful yet impactful experience.
challenge
Key project insights included: 1) social media and phone usage are heavily linked to FOMO & mindless scrolling; 2) people seek easy, free sources of entertainment with minimal effort; and 3) individuals are more lonely in and outside the screen due to the introvert epidemic.
Outcome
Avid social media users are not willing to compromise. They want to spend the least amount of effort, and money for the most amount of information, entertainment and connectivity.
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