SUMMARY
Caddis Care is more than a product—it’s a holistic approach to eye wellness tailored to the unique needs of the 40+ demographic. At its core, this innovative program leverages cutting-edge research, personalized health insights, and lifestyle-driven design to empower users to take control of their eye health with confidence and ease. We have 2 main parts of the concept, including smart glasses that detect all your data and a caddis app that can provide all personalized supplements for you eye health.
challenge
Along the way, we discovered the following key insights: Aging eyes are neglected. Most people over 40 experience presbyopia and digital eye strain, but lack guidance on proactive eye care. Eye health is reactive, not preventive. Consumers often wait until symptoms worsen before taking action—leading to avoidable damage. There are overwhelming and fragmented solutions. Customers face too many scattered options (glasses, drops, exercises) with no clear roadmap.
Outcome
Our project outcomes include: HOLISTIC ECOSYSTEM that combines personalized supplements (AI-driven eye health nutrition) with stylish UV/blue light glasses (medical-grade protection, fashion-forward designs) and in-person "Eye Wellness Consultations." ERADICATING STIGMA: Our concept reframes eye care as proactive self-care (not reactive aging). Glasses are marketed as modern lifestyle tools (not "readers"), supplements as daily vitality boosters. RETAIL REINVENTION: Our hybrid model blends in-store experiences (trust-building consultations) plus app-powered tracking. COMMUNITY-DRIVEN: We offer memberships with workshops and peer networks.
