SUMMARY
Chilewich Active explores how the brand can engage younger, design-conscious consumers through a premium fitness product that blends function and aesthetics. Our team developed a yoga mat prototype using Chilewich’s signature Shag textile. Through research and prototyping, we identified a demand for home fitness gear that aligns with interior design values. This matters because it reimagines how functional products can integrate into daily life with beauty and intention.
challenge
We identified a market gap where current fitness mats lack design integration with home spaces and fail to meet the performance needs of active users. Through consumer surveys and testing, we uncovered a need for non-slip, comfortable, aesthetically-pleasing mats that reflect a lifestyle of intentionality, durability, and design—a perfect match for Chilewich’s values and material capabilities.
Outcome
Our final outcome was a premium yoga mat crafted from Chilewich's Shag textile, featuring high-density foam and a non-slip base. It is functional, easy to clean, long-lasting, and doubles as home decor with a custom wall mount. This product directly addresses the gap in functional, stylish fitness gear and aligns with stakeholder goals by leveraging Chilewich’s material innovation, existing partnerships, and reputation.
MEET THE Designers:
Rachel Skaba
David Harnett
Alyssa Trac