SUMMARY
TINY TEXTURES introduces Chilewich's renowned woven textiles to the baby market through thoughtfully designed bibs that combine functionality with aesthetic sophistication. Our research revealed a significant opportunity to bridge practical parenting needs with premium design sensibilities. These innovative bibs feature the brand's signature durability and easy-clean properties while maintaining the refined aesthetic that has made Chilewich a favorite in contemporary homes, transforming a daily necessity into a design statement.
challenge
Design-conscious parents face a persistent dilemma: baby feeding accessories that are essential yet visually disruptive to their carefully curated homes. Traditional bibs feature juvenile designs that clash with adult aesthetics while often underperforming in durability and cleaning ease. Meanwhile, gift-givers seeking premium baby items struggle to find options that satisfy both practical needs and the design preferences of modern parents, especially items that can transition seamlessly between function and display.
Outcome
Our collection features premium bibs crafted with Chilewich's distinctive textiles, incorporating thoughtful features like adjustable closures, strategically placed pockets, and fold-away storage solutions. The gender-neutral designs complement contemporary interiors while offering superior performance during messy mealtimes. Our distribution strategy targets both millennial parents' direct purchases and gift-giving opportunities for older generations, positioning these bibs as elevated essentials that marry form with function.
MEET THE Designers:
Sophie Sweetman
Abigail Goodin
Colin Padulo