SUMMARY
We began by exploring how Chilewich could reach a younger audience in real, memorable ways. Inspired by student needs and library norms, we reimagined the study space: one that’s stylish, sensory, and food-friendly—thanks to Chilewich’s easy-to-clean, durable materials. We prototyped a space that blends focus and comfort, inviting users to work, eat, and recharge. Through moodboards, journey maps, and mockups, we discovered a new opportunity: positioning Chilewich as a lifestyle brand that enhances productivity without sacrificing design.
challenge
We identified a gap between Chilewich’s current brand perception and how younger audiences engage with space. Students, freelancers, and creatives seek environments that are both functional and aesthetically inspiring—but most public spaces discourage eating, comfort, and personalization. Chilewich materials solve these pain points. Through interviews, observation, and brand analysis, we saw an opportunity for Chilewich to support modern, multi-use environments that elevate both productivity and design.
Outcome
The project became a branded study space prototype designed to blend functionality with aesthetic appeal. It features zones for deep work, collaboration, and rest, all enhanced by Chilewich materials. This space directly responds to the needs of productivity-focused users who crave inspiring, food-friendly environments. It also positions Chilewich as more than a product brand—it's a lifestyle solution, expanding its presence in cultural and creative spaces like bookstores or universities.
MEET THE Designers:
India Walker-Folliard
Anabelle Friedin
Heidi Han