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CLO

An app for a new way of exchanging clothing

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Designers 
 

Hongyi (Herbie) Gao

Key Words

 
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SUMMARY
 

This app tackles a market opportunity for exchanging clothes.

challenge 
 

I identified the need for a user-friendly platform to address the lack of accessible, sustainable options for exchanging clothing. Research highlighted a gap in existing apps that fail to balance convenience, community engagement, and environmental impact. The opportunity lies in developing an app that simplifies clothing exchanges while encouraging sustainable behavior, fostering a sense of inclusivity, and promoting circular fashion. This solution aligns with the values of eco-conscious users seeking cost-effective ways to refresh their wardrobes responsibly.

Outcome
 

The project resulted in a streamlined, interactive app designed to facilitate easy clothing exchanges. Features include a user-friendly interface, location-based matches, and gamified incentives to encourage participation. This outcome addresses the observed needs by providing a convenient platformfor eco-conscious users to refresh their wardrobes sustainably. It fills a market gap by integrating community-building and environmental awareness, empowering users to adopt circular fashion practices while promoting inclusivity and reducing fashion waste.

MEET THE Designers:
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Hongyi (Herbie) Gao

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