SUMMARY
This project was born out of murmurs, disquietude, and rapidly multiplying conversations asking whether Colombia could ever move past a style denominated as Caribbean Chic; it began with wanting to understand what the fashion industry in Colombia was actually like, and if there was truly something we needed to “move past.” I ended up discovering that this project was not about rebelling against a particular look or aesthetic, but rather about making sure we highlight the beauty of diversity instead of telling a singular story.
challenge
When trying to reach foreign audiences, emerging Colombian designers often depend on the internet to get their brand across. This makes it difficult to make sure that meaningful messaging doesn’t get lost in the oversaturated channels that people consume on the daily. It became clear that the focus should be on in-person experiences, even if they are generally out of reach for Colombian brands.
Outcome
Lo Nuestro, Ours or Our Thing in Spanish, is a strategic partner for Colombian brands in foreign markets, focused on in-person experiences and real life world building: meeting people outside of their screens, and in their day to day environments. Structured as a type of agency which works with brands on a project basis, Lo Nuestro understands that something like a monthly retainer is unreasonable in most cases.
MEET THE Designers:
