SUMMARY
CoNA (The Collective of Nail Art) is a creative nail brand redefining manicure as an art form and self-care ritual. Blending design, mindfulness, and community, CoNA empowers both clients and independent nail artists through curated services, private salon experiences, and gallery-inspired collaborations. We turn nail art into a platform for expression, connection, and well-being.
challenge
Many nail salons overlook mental well-being, creative expression, and artist recognition. Through interviews and industry research, I found clients seek more personalized, mindful experiences, while artists want platforms to showcase their work. CoNA addresses this by combining private, customizable services with artistic collaboration—bridging beauty, wellness, and creativity.
Outcome
The project evolved into an experience-driven nail brand featuring a rotating nail art gallery, calming self-care spaces, and a curated line of design-forward nail products crafted to complement upscale salon interiors. By blending aesthetic innovation with emotional wellness, CoNA fills a market gap for salons seeking thoughtful tools and for clients craving deeper, more expressive nail experiences.
