SUMMARY
This project began with a focus on small businesses struggling to scale and lacking resources for cross-industry collaborations. Through interviews, surveys, and research, I discovered that many brands view collaboration as intimidating or inaccessible without large budgets or marketing agencies. To address this, I developed a show concept that highlights small brand partnerships, showcasing how creative collaborations can drive growth and visibility. This matters because it provides practical, relatable inspiration, empowering small businesses to leverage partnerships for mutual success in a competitive market.
challenge
I identified that small brands often lack the resources, knowledge, and confidence to pursue cross-industry collaborations, which are typically dominated by larger companies. Through interviews and surveys with small business owners and industry professionals, I discovered gaps in accessible tools, mentorship, and platforms that facilitate collaboration. Many stakeholders expressed a desire for inspiration, streamlined processes, and affordable marketing strategies. These insights revealed an opportunity to create a solution that demystifies collaboration and empowers small brands to scale through creative partnerships.
Outcome
The project evolved into a show concept featuring small brands collaborating with others across industries to create unique products, highlighting their growth journeys. This format directly addresses stakeholders' need for inspiration and practical guidance, demonstrating how partnerships can amplify exposure and resources. By focusing on small brands, the show fills a gap in the market for accessible collaboration strategies, offering viewers relatable success stories and empowering entrepreneurs to envision similar paths for scaling their businesses.
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