SUMMARY
I identified a common issue in fashion retail: customers feel overwhelmed by too many choices and lack personalized styling guidance. Recognizing AI's potential, I created FashMap, an app offering real-time recommendations, virtual fitting rooms, and wardrobe integration. Through surveys and interviews, I uncovered strong demand for such solutions and refined the app through testing to meet consumer and retailer needs effectively.
challenge
Consumers often feel overwhelmed by excessive choices, lack personalized styling guidance, and experience stress in high-pressure sales environments. Retailers face difficulties engaging customers, managing inventory efficiently, and maintaining competitiveness with limited innovative solutions.
Outcome
The project took the shape of FashMap, an AI-powered app designed to simplify the shopping experience and meet both consumer and retailer needs. The app provides real-time styling recommendations, virtual fitting rooms, and personalized wardrobe integration, addressing consumer frustrations with overwhelming choices and lack of guidance. For retailers, FashMap enhances customer engagement, improves inventory management, and offers innovative tools to stay competitive. By bridging these gaps, the app creates a seamless, personalized shopping experience and drives value for all stakeholders.
