SUMMARY
Fohr the Future is a Gen Alpha-focused creator education and mentorship initiative designed to prepare the next generation of influencers. We began by exploring how Gen Alpha engages with content and where current influencer marketing falls short. Through visual prototyping, user interviews, and strategic mapping, we developed an immersive, AR-powered summit and Creator Box. Our concept matters because it fills a critical gap—giving young creators a safe, skill-building space to grow with purpose.
challenge
We identified a key gap: most influencer marketing overlooks Gen Alpha, focusing on trends over education. Through research and interviews, we found young creators crave tools, mentorship, and safe spaces to learn and express themselves. Stakeholders—brands, parents, and Fohr—need future-facing strategies that build trust, not just visibility. This challenge revealed a major opportunity: position Fohr as the first to invest in Gen Alpha through meaningful, skill-based creator experiences.
Outcome
The final concept is Fohr the Future—a Gen Alpha creator summit paired with a take-home Creator Box and digital learning platform. It offers hands-on content challenges, mentorship, and AR-powered tools to teach real skills. This outcome addresses the lack of safe, structured spaces for young creators and helps Fohr lead the shift from trend-based campaigns to long-term creator education, meeting both brand and audience needs.
MEET THE Designers:
Ella Campbell
Makaia Kelsey
Natalie Aracena