SUMMARY
We started by asking: how can Fohr help brands connect with Gen Alpha and their Millennial parents? We created a branded truck experience offering free treats, games, and giveaways to spark real conversations. Families played together, answered quick questions, and shared what they like, dislike, and want from brands. We collected real-time, in-person insights and turned them into actionable reports. We discovered that fun, low-pressure moments build trust—and help brands better understand the next generation of consumers.
challenge
We identified a gap between what brands think Gen Alpha wants and what they actually value. Through surveys, observations, and user testing, it became clear that young audiences crave creativity, agency, and real engagement—not generic campaigns. This showed us a major opportunity for brands to build loyalty by listening more and involving young people in the creative process.
Outcome
The project took the shape of an interactive, mobile insight-gathering experience using branded trucks. These trucks visited public spaces, offering free treats and games to spark authentic interactions with Gen Alpha and their Millennial parents. This format directly addressed the need for in-person, low-pressure engagement—something traditional focus groups miss. By meeting families where they are, we captured honest, actionable feedback and filled a market gap for real-time, generational insights brands can actually use.
MEET THE Designers:
Pari Goel
Alyse Taylor
Aleyna Uzel