SUMMARY
Redefining luxury jewellery by combining healing properties and cultural symbolism with sustainable practices. The project began by studying the metaphysical and energetic properties of gemstones, exploring ways to combine traditional craftsmanship with modern trends in environmental awareness. By designing prototypes using recycled materials and incorporating insights from Feng Shui and feng shui maps, Guérir combines tradition with innovation to create jewellery that promotes wellbeing and harmony.
challenge
Key challenges included identifying the true needs of stakeholders, such as balancing cultural significance with modern aesthetics, and ensuring sustainable sourcing of materials. These gaps were identified through interviews with potential clients and experts in gemstone therapy and sustainable mining, highlighting opportunities for jewelry that integrates energy, sustainability and spirituality.
Outcome
The project culminated in a jewelry line that emphasizes healing gemstones, such as citrine, that resonate with positive energy and prosperity. Combining sustainable materials and cutting-edge technologies like 3D printing with traditional craftsmanship, the designs address stakeholder demand for ethical luxury goods that enhance well-being and spiritual connection.
