SUMMARY
Jewelry Journeys will take participants on an immersive journey through New York City, exploring jewelry in all its forms. The tour will focus on both established and independent jewelry to highlight the jewelry-making process, explore the vast marketplace, dive into the history and the pop-culture influences. Attendees will gain a deeper understanding of the artistry as well as the cultural significance of jewelry in the modern world.
challenge
In a city overflowing with art, food, and fashion tours, something essential has been missing— a journey into the intimate, layered world of jewelry. That's why we've created Jewelry Journeys- a 4-hour, small-group walking tour through Manhattan that explores the history, craft, artistry, and industry of jewelry.
Outcome
The final outcome is a curated, four-hour walking tour with promotional videos, designed to spotlight the often-overlooked world of jewelry in Manhattan. It offers participants meaningful access to a layered creative ecosystem through a small-group, narrative-driven format.
MEET THE Designers:
Mackenzie Andrew
Veronika Fantulin
Abby Sultanik