SUMMARY
In the beginning I did a deep dive into music supervision. Interviewing professionals, asking questions about what the future of their career looks like, etc. This led me to further my research on the importance of user customization within tv and film. Looking at personalized music experiences to enhance viewer engagement, highlighting the vital role music plays in storytelling and emotional reponses. I then analyzed current trends and future possibilities, my study aims to uncover new approaches to integrating music and customization in media, fueling viewers to further connect with narratives.
challenge
Netflix reports that 80% of users rely on personalized recommendations, while 90% of U.S. customers find tailored marketing appealing. Among my own survey participants, 93.9% actively pay attention to the music in TV and film scenes. The future is evolving, and audiences are demanding more personalized experiences. This collaboration will set the standard for tailored user content, and if it is not actioned soon, similar ideas will inevitably follow.
Outcome
The two companies are known collaborators. The Netflix Hub, as only seen on Spotify, allows users to listen to soundtracks, playlists, and podcasts related to their favorite shows. Despite this, many surveyed users had no idea it existed. Spotify acknowledges that “Today’s trending shows and movies aren’t just inspiring fandoms, they’re also fueling internet-wide obsessions...” Promoting this collaboration right after users view their Spotify Wrapped ensures maximum visibility during peak engagement.
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