SUMMARY
Pantone X Chilewich is a collaboration between the two brands that introduces emotionally resonant, collectible placemats for a younger design-conscious audience. We discovered a gap in Chilewich's emotional and cultural relevance. Our research led to a series of limited-edition, color-based product drops that merge Pantone's color authority with Chilewich's design credibility–making home goods more expressive, engaging, and personal.
challenge
Chilewich's branding and product offerings do not currently resonate with younger consumers, who prioritize emotion, aesthetic expression, and storytelling in their home spaces. Through surveys, interviews, and market research, we identified an opportunity to make Chilewich relevant among this audience by aligning with a cultural icon: Pantone. This collaboration bridges a gap between functionality and emotional value in home goods.
Outcome
We developed a product strategy featuring limited-edition placemats and color collections tied to Pantone's Color of the Year. Each drop is designed to evoke emotion, drive collectibility, and strengthen Chilewich's identity. Our launch plan includes curated packs, influencer partnerships, and flexible pricing to meet the expectations of Gen Z and Millennial consumers. This directly addresses the brand's relevance and creates a new pathway for growth.
MEET THE Designers:
Nalina Kim
Eliana Daneshvari
Tania Farah