SUMMARY
My project focuses on empowering consumers to make informed decisions about luxury fashion by providing transparency around ethical and environmental impacts. I began by exploring the growing demand for sustainable fashion and the lack of transparency in the industry. I developed a concept for an app that offers real-time information on product sourcing, labor conditions, and sustainability scores. This matters because consumers increasingly seek ethical alternatives, and this tool helps them choose brands that align with their values.
challenge
I identified key gaps in consumer awareness and brand transparency. Consumers struggle to find reliable information on the ethical and environmental impact of luxury fashion products. At the same time, brands face pressure to adopt sustainable practices but lack tools to effectively communicate their efforts. This creates an opportunity to bridge the gap with a platform that provides real-time transparency, empowering consumers to make informed choices while encouraging brands to adopt better practices for sustainability and ethics.
Outcome
The project took the form of an app prototype that provides consumers with real-time information on the ethical and environmental impacts of luxury fashion products. By scanning product tags or searching brands, users can access transparency scores, sourcing details, and sustainability ratings. This directly addresses the gap in consumer knowledge and the need for brands to showcase their sustainable practices, empowering consumers to make informed, ethical fashion choices and encouraging brands to adopt more transparent, responsible production methods.
MEET THE Designers:
