SUMMARY
Saar is a wellness platform designed to reconnect consumers with the authentic roots of wellness practices. It began with the recognition of cultural misrepresentation and commercialisation in the wellness industry. Through research, stakeholder engagement and iterative prototyping, Saar was developed to provide in-depth educational modules, curated brand recommendations and interactive tools that differentiate authentic practices from trends. By bridging gaps in understanding, Saar promotes cultural respect, empowering users to engage with wellness meaningfully and ethically.
challenge
We identified critical gaps in the wellness industry- consumers are seeking authenticity but don’t know where to find it. Most wellness practices are marketed without context, leaving users disconnected from their cultural roots. The market is saturated with commercialised products, making it hard to differentiate between authentic practices and trends. This highlights the need for a platform providing trustworthy resources to educate and connect users with ethically sourced products & services. Saar empowers users with cultural insights, bridging the gap between consumer interest and authentic wellness practices in a meaningful, informed way
Outcome
The project resulted in Saar, a wellness platform designed to educate users on the cultural significance, origins and authentic uses of wellness practices. Saar features interactive educational modules, a list of authentic products and services vetted by a team of experts and tools to help users differentiate between authentic and commercialised offerings. This platform directly addresses stakeholders' needs for trustworthy, accessible resources while filling a critical market gap for a culturally respectful, educational and accessible wellness resource. Saar empowers users to make informed and mindful wellness choices.
