SUMMARY
SACHS SNACKS is a playful, collectible tin that blends nostalgic snack culture with Richard Sachs' singular world. It’s not actually food — it’s food-inspired packaging filled with weird, wonderful trinkets. Think of it as a surprise capsule of Sachs energy: fun, unexpected, and full of character.
challenge
Richard Sachs has built a well-known reputation within his respective industry. Richard presented us with the challenge of broadening his customer base without compromising his core values of craftsmanship. The question that guided our research is how might we honor and leverage Richard Sachs' traditional methods of craft and operation while expanding brand awareness and attracting a broader consumer base?
Outcome
Our identified outcome is SACHS SNACKS, a playful food-themed collectible tin series filled with trinkets personifying Richard Sachs. SACHS SNACKS takes Richard's signature ethos of craft, curiosity, decades of archives, and a touch of mischief, bringing it to an entirely new format. SACHS SNACKS leverages the emotional pull of packaging, nostalgia, and collectibility while acting as a low-barrier entry point into the world of Richard Sachs. SACHS SNACKS adds a playful connection amongst the existing Richard Sachs ecosystem and creates the potential to introduce Richard Sachs to a wider audience.
MEET THE Designers:
Violet Van Buckman
Taimane Aveau
Maggie Bruty